The process of bringing a new product to market may be difficult enough, but carrying the project through as an entrepreneur with an original idea can be much harder.
How to Launch a new product
If you run a company in the manufacturing field, making periodic updates to your current stock, or introducing a new product under your business umbrella is a fairly routine occurrence, and one that a savvy company will have built into its profile. However, attempting to do the same with a product with which you may have encountered an opening can be far more difficult of a task to achieve. This task may carry a far greater risk of failure because an entrepreneur may be acting on gut feelings to place a new product or device into a market that could be largely unknown to them.
To launch an entrepreneurial product effectively, there are a number of safeguards a professional entrepreneur can take to minimize potential risks and maximize profits.
Create a credible business plan
It is likely that your new niche market device or service is going to require some investment to get it off the ground. If, as an entrepreneur, you don’t have the necessary financial backing to fund development and launch, then you may need to seek it elsewhere. You must be able to demonstrate to investors that you have developed a coherent business plan. The plan should outline details of your product or service, your market, investment required, and expected sales. A business plan is the center of your proposal.
Know your competition
In identifying a market niche, it won’t take long to also identify the major players that are already in the field. Perform an Internet search to research the backgrounds of companies in the field and request information from relevant companies. A review of background work and a search for existing patents held by those companies will provide you with good insight into what they own and what you can exploit.
Identify your target market
Part of your business plan will identify the market into which you intend to launch. By identifying and targeting a market, you may be able to maximize revenue within the earliest possible opportunity. You may also be left with the choice to either stay in the business to capture the next tier of buyers, sell the concern at a profit, or simply close down the business and move onto the next major market opening that you have identified.
Construct a flexible marketing plan
Your product or service may be useless if nobody one knows that it exists. You must be able to announce your product to the people who are most likely to benefit from it and will be quick to purchase it. To do this, you must devise a plan to get your product in the public eye. Whether you choose traditional methods such as television and radio, national press, industry magazines, or through newer methods such as social media and Internet marketing, you must develop an effective campaign that will present your product or service to your intended audience.
Launching your product correctly is more important to your success than inventing it in the first place. If you cannot showcase your product to potential buyers, then there is little point in creating your product in the first place. By having a properly designed launch plan in place, you can make the most of your new product’s potential.
Pivot International is a product design, development, and manufacturing firm with strengths in software development, electrical engineering, mechanical engineering, and industrial design. If you are interested in engineering a new product or updating an existing product, contact us at 1-877-206-5001 or request your free consultation today.
