When it comes to launching a product for the first time, many entrepreneurs encounter the same issue: Lots of ideas, minimal budget. And that’s a frustrating place to be, because no matter how great your product might potentially be, it’s difficult to imagine it succeeding if you can’t get the word out about it.
So how do you move forward with creating a buzz about your product if you don’t have the budget for a major marketing campaign? Well, sometimes success can be in the details, and all it takes is a few little ones to get your campaign off the ground. Here are some low-budget ways to get a buzz going about your new product:
Be brief and succinct in your branding
Rather than trying to go for massive reach with your advertising campaign, focus on developing a quick, succinct phrase you can use to brand your product – something that will stick with the people who do see your Facebook ads or blog posts or TV commercials. It seems like everyone remembers classic ad phrases like “Where’s the Beef?” or “By Mennen,” even if they don’t know the specific product.
In the case of your new product, it’s important that consumers want to know more about what you’ve created. Yes, a heavy-saturation marketing campaign can do that, but a catchy, curiosity-arousing three-or-four word phrase can do it as well, for much less money.
Create a waiting list
This idea is a little riskier, simply because creating a waiting list for a new product that people don’t really know about yet could backfire if there’s not any interest. But if what you’re trying to do is create anticipation for what you’re about to launch, a waiting list might be a good way to do it.
And it’s not difficult to do either. Simply create a Waiting List page on your product or company’s website and share it to whatever social media outlets you’ve created. It’s a great concept for a low-budget campaign.
Tease your product on social media
In the age of social media, the tease is easier and more inexpensive than ever. Start hinting at some new information that’s about to be released about your product, but keep it vague.
Mention that the information or product description is coming, but stretch out the waiting period a bit, giving people a chance to become intrigued by what you have to offer. Sometimes less is more in terms of advertising, especially if your budget is closer to “less” than “more.”
Create a sense of connection with your customers through transparency
We often want to put the best face on a product by bypassing the snags, delays, or holdups in the creation process. But what if you made those part of the product’s story?
People are often attracted to a story of overcoming odds or persisting regardless of failure, and a blog on your product’s website that talks about all phases of its development, even the parts that didn’t quite work out, can create that story.
This could produce areal feeling of connection between you and your customers, making them feel closer to the product and its creators.
Don’t forget: everyone loves free stuff
Is it possible for you to give your product, or accessories attached to it, away for free to a select audience? It might hurt a little to do so, since you’ve spent so much time preparing it for the marketplace, and you obviously want to make a profit, but it’s important to remember that “product buzz” essentially means “good word of mouth,” and what better way to get that word of mouth than to give people a sample of what you’re about to launch?
Pivot International is a company designed to do more with less when it comes to your new product. We can take it from design to manufacture to launch, all under the same umbrella. Click here to find out more.
